ORGANIZATIONAL TRANSFORMATION
KDC specializes in reimagining organizational performance and effectiveness
that aligns with your investment plans.
“Kate is a badass in the best sense of the word - passionate, driven, and always unflappable. Kate has a deep understanding of how it all works - the intricacies of all the constituent parts and players (she knows them and they know and love her). I’ve leaned on her for advice in many parts of my business and am always met with honesty and incredible ideas.
Kate is a true unicorn in this business.”
— Veronica Swanson Beard, Co- Founder and Co- CEO Veronica Beard
Challenge:
The brand was in need of strong communications/PR teams to improve organizational effectiveness to drive business growth.
Solution:
Strategized with CEOs and helped structure communications departments. Took initiative to bring in past partners with solid experience in the industry and onboarded the team over the course of a year. Established processes and procedures for the team to follow and cultivated key industry and media relationships where they had not existed before.
Challenge:
The brand was in need of strong communications/PR teams to improve organizational effectiveness to drive business growth.
Solution:
Strategized with CEOs and helped structure communications departments. Took initiative to bring in past partners with solid experience in the industry and onboarded the team over the course of a year. Established processes and procedures for the team to follow and cultivated key industry and media relationships where they had not existed before.
Challenge:
Develop and launch the first-ever marketing department at this $5 billion REIT, with minimal understanding of the importance of marketing/advertising and PR.
Solution:
Gained buy-in from the C-Suite to hire internal marketing team as well as consultants to grow the departments both at corporate headquarters as well as the Asbury Park office. Established processes, procedures, including quarterly and annual reporting externally as well as media reports to the board. Hired external creative/marketing/PR teams for Asbury Park to manage creative, local operators and community outreach efforts in support of iStar’s growth and success.